![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgjcKM_YaDWXIUI9nim3YPF1kwWrjbhdsdyWKXj945QLLWgjhC1lKykIqCtiMCvO9o3OeCNUZ-TijKwX4EEO1iS-b_9jzrbVpOUXUg8qaDmKBuTdHGKlhGaJpttUjkv-6qqm6juDrkBXEB/s400/natashapoly2011conciousspring1.jpg) |
Natasha Poly for H&M Conscious Collection,Spring 2011 |
It's one of H&M's most important new collections - a range of more sustainable fashion called Conscious, which will show exactly what can be done with greener materials. To launch this range, which arrives in-store in mid April, there's a campaign shot by Solve Sundsbo which has models Abbey Lee and Natasha Poly, alongside Clement Chabernaud and Ben Hill, wearing key pieces from the all-white collection.